Read below for a complete directory.ġst String: Desert Storm Records foursome from Pittsburgh made up of Young Tone, Ray-Al, Mahd, and S.M.P.Ĥ0 Cal.: Diplomats rapper who first appeared on the compilation album Diplomatic Immunity 2. Music to Cam'ron and Diplomat Records-and mapped out a family tree to show the influence of the original Roc. Genius looked back on the label’s first and second generation artists and labels-from Beanie Sigel and State Property to Kanye West and G.O.O.D. That culture trickled down-the label’s founding trio has grown into a sprawling web of artists who have created their own imprints and launched superstars of their own.Įven after the notorious business split between Shawn Carter and his partners in 2004, those sporting Roc-A-Fella chains and pendants have continued to develop musical projects and recording homes. ![]() ![]() Tone Hooker of affiliated rap group Original Flavor came up with the name, doubly a nod to a Brooklyn street hustler and one of the wealthiest families in American history. The culture of Roc-A-Fella Records was all about entrepreneurism. ![]() That small business was the foundation, the pebble that grew into the Roc. So he linked with partners Damon Dash and Kareem “Biggs” Burke to create their own label and self-release his classic debut album, Reasonable Doubt, in 1996. Back in the mid-’90s, Jay Z was unable to land a record deal with a major label despite his obvious lyrical gifts. Roc-A-Fella Records was a label born out of necessity.
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